Your Frequently Asked Questions

Connect The Dots Consulting is a Bristol-based consultancy founded by Sarah Bloor. We help business owners across the UK get found online and build websites that work for their business. Services include SEO, AEO, GEO, Squarespace website design and operations management.

SEO stands for Search Engine Optimisation. It is the process of improving your website so that Google can find it, understand it and rank it for the searches your ideal clients are already making. Without SEO, even a well-designed website can be invisible online. Connect The Dots offers SEO audits, ongoing monthly SEO support and full optimisation as part of every website build.

AEO stands for Answer Engine Optimisation. It focuses on structuring your website content so that AI tools, voice search assistants and Google's featured snippets can identify your business as the answer to relevant questions. As more people search by asking questions rather than typing keywords, AEO is becoming an essential part of any digital visibility strategy.

GEO stands for Generative Engine Optimisation. It is the process of optimising your online presence so that AI tools like ChatGPT, Gemini and Perplexity can find, understand and recommend your business when generating answers. Search behaviour is changing fast - GEO ensures your business is visible in the places your potential clients are increasingly turning to first.

SEO gets you found on Google. AEO gets you found in AI-generated answers and featured snippets. GEO gets you found when someone asks ChatGPT, Gemini or Perplexity for a recommendation. All three work together and Connect The Dots offers all three as part of its Digital Visibility service.

Yes. Connect The Dots designs and builds Squarespace websites for business owners across the UK. Every website is built with SEO optimised from the ground up - not added as an afterthought. Services include new builds, redesigns and refreshes.

Squarespace is a professional, reliable and well-supported website platform that is well suited to business owners who want a high quality website without the complexity of WordPress. It has strong built-in SEO capabilities, looks great on mobile, and is straightforward to update yourself once it has been built. Connect The Dots specialises in Squarespace and builds every site to perform both visually and in search.

A Connect The Dots SEO audit covers five areas: technical SEO, local SEO, backlink analysis, content strategy and AI visibility. Findings are delivered in a plain English report with prioritised recommendations. The audit identifies exactly what is preventing the website from ranking and sets out a clear action plan. Implementation is available as a separate service.

Yes. Connect The Dots offers ongoing monthly SEO, AEO and GEO support for business owners who want to build and maintain their online visibility over time. Every client receives a plain English monthly report within the first five working days of each month, covering what improved, what was done and what is recommended next.

Every monthly report covers Google Search Console performance, Google Business Profile activity, backlink progress, technical SEO updates, content updates and AI visibility results across ChatGPT, Gemini and Perplexity. Everything is written in plain English with no jargon - just a clear picture of what is working, what needs attention and what comes next.

Yes. While Connect The Dots is based in Bristol, we work with business owners across the UK. All services are available remotely and discovery calls are conducted online.

Book a free discovery call via the contact page . The call is free with no obligation and is a chance to talk through your current situation and whether Connect The Dots is the right fit.

A new website can start appearing in search results within 4 to 8 weeks. Ranking on page 1 for competitive search terms takes a minimum of 3 to 6 months, sometimes longer depending on the industry, competition and current state of the website. SEO is a long-term investment - the businesses that start now are the ones with the strongest visibility in six months.

Pricing depends on the scope of work and is discussed during the free discovery call. Connect The Dots offers transparent pricing with no hidden fees. Services are available as one-off projects or ongoing monthly support.