Get to know our founder

Businesswoman wearing glasses working on her smartphone and laptop at a wooden table in a modern office or cafe with large windows.

Hi, I'm Sarah!

I'm passionate about making sure brilliant business owners stop being the best kept secret in their industry.

If you've landed here, there's a good chance that's you: absolutely nailing what you do, but hidden on Google and AI searches, with a website that isn't yet a true reflection of you and your business.

The Road To

Connect The Dots

I’ve over 20 years in the corporate world, working in finance and operations, sitting on senior management teams, heading up operations for a national company, overseeing IT, managing acquisitions, leading projects, and being the person everyone turned to when something needed sorting. I was the one in the background making sure everything worked, so everyone else could focus on what they did best, and I loved it!

Somewhere along the way, I realised the businesses I really wanted to help weren't the big corporates I'd spent my career supporting -it was business owners doing genuinely great work with no one in their corner, too busy running their business to keep on top of their website or how Google and AI search actually work.

That's exactly where my experience keeping complex operations running smoothly now comes in, on a scale that actually fits your business.

When I’m not working…

A woman with long brown hair wearing large dark sunglasses smiling outdoors during daytime.

I'm a single mum, which means I know a thing or two about juggling everything at once, making decisions under pressure, and getting things done with whatever time you've actually got rather than the time you wish you had.

I have a puppy called Louie, who is crazy but provides excellent emotional support at all other times 🐾

I believe in working hard, being honest, and doing things properly. I believe in clarity, realistic expectations, and never making a client feel silly for not knowing something.

I know that the right support at the right time can completely change what a business looks and feels like, not just for the clients you're serving, but for you as the person running it.

Louie, the Connect The Dots office dog, in the garden

Who We Work With

We regularly work with accountants, architects, tradesmen and other established service-based businesses - though if you're not on that list, don't rule yourself out because what matters more than your industry is where you're at and where you’d like your business to go.

We're a good fit if you:

  • Run a business and want a website that actually brings in leads, not just looks nice

  • Are tired of being invisible on Google and AI searches

  • Want a professional digital shop front that reflects how good you actually are at what you do

  • Are ready to rely less on social media and build something that works for you long-term

  • Value a straightforward and clear communication

Whether you're launching your first proper website or replacing one that's stopped pulling its weight, we build sites and the visibility strategy behind them, to get you found by the right people, in the places they're actually searching.

Why Work Us

Sarah the founder of connect the dots smiles in the office.

You'll get someone with real experience of how a business actually runs, combined with proper SEO, AI visibility and website expertise and an absolute commitment to helping you build the business you actually set out to create.

I help you show up online in a way that reflects how great you actually are because your website should bring in visitors that convert to clients and a clear, optimised website is the way to do that.

Being visible online isn't optional anymore, it's vital and the right support will feel like the best decision you made all year.

Ready to stop being the best kept secret in your industry?

Book a free discovery call